Influencer Trends: May 2023
With an estimated 2023 market size of $21.2 billion, influencer marketing has never been hotter or more confusing to navigate. To help give order to some of the chaos, our Influencer Team, which successfully crafts and executes programs for clients like Philips and Capital One, shares several key trends and offers a few tips on […]
Tech Trends Media Landscape: How can your brand be a part of the conversation?
Emerging innovations in tech can generate a lot of excitement in a short time. Conversations around ChatGPT and all things AI/Machine Learning, the metaverse and Web3 explore big implications for both business and culture. But what does this mean for your media strategy and how can you best plug in? The Access Intelligence Team examined […]
Mental Health Awareness Month: Six Ways For PR Pros to Balance Work Stressors
PR professionals are no strangers to the stress of competing deadlines, fire drills and managing crises. I often hear PR pros recite the mantra, “It’s PR, not ER,” as a reminder to place perspective on their workloads. Easier said than done, especially as PR continues to be placed on the list of the most stressful […]
Making an Impact with Volunteer Time Off
At Access, making an impact doesn’t start and stop with our clients. Our team has a deep appreciation for the communities we work and live in, and we believe in giving back. But the reality for many of us is that finding the time to take an active role in our communities can be a […]
Access Doubles Down on Creator Economy with Expanding Influencer Practice
Way back in the stone age of the internet – well, January 1996 at least – Bill Gates wrote the first article claiming that “Content is King.” He began by stating that “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” While time has, of course, proven his statement to be prophetic, today’s content kings are influencers and creators.
Building Impactful Narratives Through Storytelling
Whether it’s a new product launch or a piece of thought leadership, there’s more competition than ever when it comes to captivating an audience.
How To Build Trust When Working With Influencers
Can you get a bachelor’s degree in “influencing”? Technically speaking, no, but the field of influencer marketing is a rapidly emerging career field and an important part of the media mix.
The Shifting Media Landscape: 7 Key Elements That Should Impact Your Earned Media Strategy
A decade ago, even the savviest futurist might have been hard pressed to accurately envision today’s news environment and culture.
The Access Intelligence Team Difference: PR Rooted in Data, Research
While not the most glamorous or the most understood PR function, Research and Analytics is core to the Access DNA – and central to what we do for clients.
