Navigating the Pandemic with a Virtual Tasting Experience for Campari
Challenge Solution Result Challenge Appleton Estate Jamaican Rum was gearing up to release a high-end 8YO rum in Spring 2020 when the launch was disrupted by the global coronavirus pandemic. An added challenge was the media climate at the time – most consumer lifestyle reporting had paused as news publications focused primarily on pandemic coverage. […]
Launching a First-of-Kind Product with an Award-Winning PR Campaign for Lysol
Challenge Solution Result Challenge Lysol Laundry Sanitizer was a new product designed to kill bacteria that live on washable fabrics, but many parents were not aware that it is an additive to their regular laundry cycle – not a detergent itself. Further, many were unaware that regular detergents generally leave bacteria behind. We needed a […]
A Gramercy Townhouse goes Nuts with Katie Holmes and Blue Diamond
Challenge Solution Result Challenge The nut category consistently sees sales lifts during the holiday season, but solutions for dairy-free, health-centric recipes and appetizers can be challenging to find. Access saw this as an opportunity to promote Blue Diamond as a unique, healthy snack option during the holidays. https://www.accesstheagency.com/wp-content/uploads/2024/08/HolidayHouseSizzleReel.mp4 Solution In October 2018, we turned a […]
