Launching a First-of-Kind Product with an Award-Winning PR Campaign for Lysol

Challenge Solution Result Challenge Lysol Laundry Sanitizer was a new product designed to kill bacteria that live on washable fabrics, but many parents were not aware that it is an additive to their regular laundry cycle – not a detergent itself. Further, many were unaware that regular detergents generally leave bacteria behind. We needed a […]