Navigating the Pandemic with a Virtual Tasting Experience for Campari
Challenge Solution Result Challenge Appleton Estate Jamaican Rum was gearing up to release a high-end 8YO rum in Spring 2020 when the launch was disrupted by the global coronavirus pandemic. An added challenge was the media climate at the time – most consumer lifestyle reporting had paused as news publications focused primarily on pandemic coverage. […]
Newsjacked Our Way to Earned Media Coverage for NETGEAR
Challenge Solution Result Challenge When COVID-19 hit, the world changed – with many workers and businesses moving to a work from home “new normal”. With many companies trying to maintain relevancy, NETGEAR had an opportunity but also a challenge, to newsjack the moment to provide a unique POV that positioned the company and its products […]
